Transforming smiles,
changing lives.
Global GP Portfolio Director
This position is ideal for experienced marketing professionals to join the Global GP Portfolio team as a Director, Global GP Portfolio, leading the upstream and downstream marketing strategies for the General Practitioner (GP) category. Partnering with cross-functional teams, you’ll drive market segmentation, customer profiling, and strategic growth initiatives, while also leading global marketing campaigns and materials to support regional execution. This role is critical in shaping the company’s success in the GP dental segment and ensuring global market leadership.
Role expectations
- Support the GP Product portfolio in defining and executing the global strategy.
- Working with regional teams to align on business priorities.
- Conduct market segmentation and customer profiling to identify opportunities for category growth.
- Develop and implement strategic initiatives to drive adoption and expansion of the GP category.
- Lead the creation of global marketing materials, messaging, and toolkits for regional adaptation.
- Partner with regional marketing teams to ensure alignment and execution of global campaigns.
- Work with global product managers and professional marketing teams to influence product roadmaps and go-to-market strategies.
- Develop and track KPIs to measure success and optimize marketing efforts.
- Collaborate with key opinion leaders (KOLs) and professional organizations to drive thought leadership and education.
What we're looking for
- Education: Bachelor’s degree in marketing, business, or a related field; MBA preferred.
- Experience: 12+ years in upstream and downstream marketing, portfolio strategy, or product management within the dental, medical device, or healthcare industry. Dental is preferred.
- Skills: Strong analytical abilities, experience in market segmentation, customer insights, and go-to-market strategy.
- Communication: Excellent stakeholder management and communication skills, with experience in presenting to senior leadership.
- Teamwork: Ability to work collaboratively across global and regional teams, influencing without direct authority.
- Specialized Experience: Expertise in enabling general clinical practitioners to adopt and integrate procedures traditionally performed by specialists. E.g. dental implantology from dental surgeons to general dentists.
- Experience with marketing automation tools, CRM systems, and digital marketing strategies.
- Strong understanding of GP dental workflows and purchasing behaviors.
- Proficiency in data-driven decision-making and business analytics.
Pay Transparency
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
À propos de Align Technology
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
Applicant Privacy Policy:
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Notre processus d'embauche
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