Transforming smiles,
changing lives.
Director of Orthodontic Marketing
This position is ideal for director level marketers in the medical device space to join the Channel Marketing Team in the US Business. Partnering with product marketing, sales, finance, communications, events, experiences, analytics, and global partners, you’ll provide key marketing strategies for the orthodontic channel to unlock new submitters and growth. This role will also manage a team of 5-7 direct reports. This role is business critical and the key to unlocking Align’s market potential.
The Director, Orthodontic Marketing will be responsible for growing our business with Orthodontists. The candidate will lead the channel end to end and in addition to a team of Marketing and Education professionals to generate core clinical and business insights on targeted customer segments and develop and execute strategies that address key customer barriers ultimately driving customer utilization with a heavy emphasis on penetrating and growing the Orthodontic market. They will ensure proper tracking and analysis of business results to gauge progress in achieving business objectives. The Director will serve as voice of customer and sales partner in guiding product roadmap activities to managing agency efforts pertaining to customer-facing campaigns.
Role expectations
- Create and execute an Orthodontic marketing plan by working closely with Sales, in order to drive case utilization, tying to Consumer Marketing, iTero scanner business strategy and Education
- Serve as thought leader internally for US Orthodontists
- Develop positioning and messaging of Align brand and products to Customers and create channel communications which motivate trial and utilization.
- Lead commercialization of product pipeline, working closely with New Product Development (NPD) teams. This includes coordinating with Education, Corporate Events, and other areas of Marketing and Sales. Also includes development of Clinical Claims to support product launch.
- Uses data and customer interactions to develop a deep understanding of customer and consumer needs—and effectively educates the broader organization about these needs
- Leads cross-functional teams in creating and executing tactical plans that support our business strategies
- Analyzes reports and other data sources that gauge the health and growth of the business, and future business trends. Works with finance to manage the annual and quarterly forecasts.
- Manages a range of projects that support our strategic and tactical efforts, including market research studies, development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.), and creation of new reports to analyze progress in building the business
- Develop annual plan with quarterly tactics executed and measured
- Coach and develop direct reports
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Additional responsibilities:
- Ensures the effective fulfillment of objectives and deadlines assigned to the group
- Complies with all safety policies, practices and procedures. Reports all unsafe activities to supervisor and/or Human Resources
- Participates in proactive team efforts to achieve departmental and company goal
What we're looking for
- Minimum 12 years of marketing or related experience, dental or medical device marketing strongly preferred
- BS or BA required; MBA on prior consulting experience preferred
- Strong leadership; demonstrates initiative, takes action, and drives for results
- Ability to travel up to 50%
- Demonstrated ability to identify customer needs and create solutions to meet those needs
- Effective communication skills (written, oral, & presentation)
- Strong analytical skills
- Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment
- Ability to work cross functionally with individuals at all levels in an organization and understand their needs/motivations and manage complex cross-functional projects
- Excellent writing, presentation and communication skills
- Strong project management
- Leadership ability to influence others, without authority, to drive change
- A demonstrated proficiency in the use of MS Word, MS Excel, PowerPoint – and ability to develop and deliver effective presentations.
- Customer-oriented with a passion for delivering results and an ability to inspire the same for their team.
- Self-motivated problem-solver and thought-leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
Pay Transparency
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
Acerca de Align Technology
Tu crecimiento y bienestar:
En Align, cada sonrisa importa. Estamos comprometidos a apoyar tu salud, satisfacción y desarrollo profesional a través de herramientas e iniciativas diseñadas para ayudarte a prosperar. Aunque los beneficios pueden variar según la ubicación, puedes esperar lo siguiente dondequiera que te unas a nosotros:
- Programas de salud y bienestar para mantenerte prosperando tanto en cuerpo como en mente.
- Descuentos para empleados en productos Invisalign.
- Oportunidades de aprendizaje a través de recursos de aprendizaje en línea y apoyo para tus planes de desarrollo individual.
- Un espacio de trabajo inclusivo que fomenta la diversidad y la colaboración.
- Los detalles específicos del país te serán compartidos por tu reclutador durante el proceso de selección.
Descubre Align:
En Align Technology, somos una comunidad global de innovadores y jugadores de equipo inteligentes, unidos por nuestra creencia en el poder de una sonrisa. Nuestro dinámico equipo de empleados excepcionales está dedicado a transformar la industria y crear resultados extraordinarios todos los días.
Fomentamos una cultura donde pensar de manera diferente y buscar nuevas experiencias no solo se alienta, sino que se celebra. Con la Mentalidad Align, nos empoderamos mutuamente, asegurando que cada voz sea escuchada y valorada en un entorno inclusivo que inspira creatividad y colaboración.
Como parte de nuestro compromiso con la innovación, Align Technology incluye a exocad y Cubicure, empresas que mejoran nuestras ofertas y amplían nuestro impacto en la transformación de la industria.
¿Deseas aprender cómo abrazamos la diversidad y fomentamos el bienestar de los empleados? ¡Explora la cultura de Align aquí! ¿Quieres descubrir más sobre exocad y Cubicure? Haz clic en sus nombres para obtener información adicional.
Políticas de Privacidad del Aplicante:
Revisa nuestras Políticas de Privacidad del Aplicante para obtener información adicional.
Declaración Global de Diversidad:
En Align, creemos en el poder de una sonrisa, y sabemos que cada sonrisa es tan única como nuestros empleados. A medida que crecemos, estamos comprometidos a construir una fuerza laboral rica en diversos antecedentes culturales y experiencias de vida, fomentando una cultura de mente abierta y compasión. Vivimos nuestros valores de empresa promoviendo personas saludables y comunidades saludables, todo con la intención de cambiar millones de vidas, una sonrisa única a la vez.
Declaración de Igualdad de Oportunidades:
Align Technology es un empleador que ofrece igualdad de oportunidades. Estamos comprometidos a proporcionar igualdad de oportunidades de empleo en todas nuestras prácticas, sin distinción de raza, color, religión, sexo, origen nacional, ascendencia, estado civil, condición de veterano protegido, edad, discapacidad, orientación sexual, identidad o expresión de género, o cualquier otra categoría protegida por la ley. Los aplicantes deben estar legalmente autorizados para trabajar en el país para el cual están aplicando, y la elegibilidad para el empleo será verificada como condición de contratación.
Nuestro proceso de contratación
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