Transforming smiles,
changing lives.
Marketing Manager, Special Markets
Reporting to the Director of Marketing in Canada, the Special Markets Marketing Manager will drive marketing strategies to support Invisalign and iTero growth within the DSO (Dental Service Organizations) segment.
This role oversees the execution of traditional and digital marketing initiatives, ensuring alignment with business objectives while enhancing brand awareness and customer engagement. Responsibilities include developing channel strategies, driving product adoption, supporting sales enablement, and managing educational and consumer marketing efforts.
As part of the Canadian Marketing team and collaborating with North American counterparts, this individual will navigate a matrix environment, influencing stakeholders across consumer, professional, and sales teams. Strong analytical skills, project management expertise, and the ability to lead cross-functional collaboration are essential.
Key Responsibilities
- Manage a range of projects, coordinate activities, work cross-functionally and collaboratively with the North American organization including alignment with business development managers and channel marketing teams to develop programs and strategies.
- In collaboration with the Director of Marketing and Special Markets GM, recommend strategies for, build, execute professional engagement programs targeting general dentists, orthodontists, and their teams with the objective of fortifying clinical confidence and deepen customer relationships to facilitate the continued digital adoption evolution
- Understand customer mindsets/behaviors and key barriers to adoption. Develop strong relationships with marketing/communications counterparts within DSOs to understand their business
- Effectively incorporate insights into development of strategic B2B and B2C marketing plans, programs, and communications to grow Align’s DSO channel revenue and market share. Success is measured by case volume growth and performance against forecast.
- Identify and recommend metrics and measure ROI on Corporate Accounts marketing initiatives. Understand and communicate Corporate Accounts business trends.
- Collaborate and manage with Align consumer marketing and professional marketing colleagues to share experiences, ideas, and insights to strengthen Align Technologies’ competitive advantage.
- In collaboration with Marketing Director and Special Markets DSO, represent Corporate Accounts perspectives on platform development, product strategy and launches.
- Contribute to the Annual Operating Plan by defining strategic initiatives, and lead agencies through to implementation
- Develop and maintain collaborative relationships with North American counterparts and cross functional internal partners to champion initiatives and ensure adequate support and resourcing to ensure success
- Under the guidance of the Marketing Director and Special Markets DSO lead DSO event planning and execution
- Develop and maintain relationships with external agencies/vendors and stakeholders across the NA organization, including sales, marketing, finance, and operations
- Take on other special projects or duties as required or assigned
Skills, Knowledge & Expertise
- Bachelor’s degree in marketing or equivalent experience required, preferably in a B2B and/or B2C environment
- 6 or more years of professional marketing experience with a background in marketing program management (including messaging, promotions and program) in a B2B industry. Preference will be considered for candidates with pharma, medical device, corporate dental experience is an asset.
- Knowledge of marketing automation demonstrating a clear familiarity with Customer Relationship Management and Content Management System software
- Track record of success working with traditional and digital marketing tools, Salesforce/Pardot preferred
- Proficiency with MS Office suite including Word, Excel, Outlook, Adobe Photoshop illustrator, InDesign and PowerPoint required.
- Creative, self-disciplined, inquisitive and capable of identifying and completing critical tasks independently with a high sense of urgency
- Clear dedication and ability to learn technical product knowledge in a highly complex industry
- Track record of being a balanced (analytical and creative) strategic thinker who demonstrates strong problem-solving skills, analytical capabilities, project management, business analysis experience (including implementation, tracking, problem resolution and reporting)
- Superior written, oral and presentation English communication skills, with French/English bilingualism an asset
- Legally entitled to work in Canada
- Confident and dynamic personality that is an effective & engaging presenter to audiences of varying sizes and composition (including study clubs, conferences etc.)
- Legally entitled to work in Canada and travel within Canada and occasionally to the US (about 20% of the time)
About Align Technology
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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