Transforming smiles,
changing lives.
Marketing Manager, Consumer Marketing APAC (Pipeline Req)
Marketing Manager, Consumer Marketing, Invisalign APAC (Focus market: Japan)
OVERVIEW:
Invisalign is the world’s best selling clear aligner brand! This is a young and exciting brand to work on -driven entirely through digital marketing, creator and influencer partnerships – and strong brand points of difference that are landed across our markets in an increasingly competitive landscape.
This is a marketing role where the incumbent will be expected to contribute to the brand consumer marketing agenda across Japan. You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide regional insight but local execution to create consumer demand and lead demand generation for Invisalign through the relevant consumer touchpoints.
Align is growing and transforming its service culture across APAC, you will have an opportunity to be a part of this dynamic team of passionate individuals to shape it.
Key Responsibilities
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PRIMARY ONWERSHIP
- Lead the Brand and Influencer Marketing agenda for Japan
- Key agency to engage with: Publicis creative and media
- Manage market complexity on language, claims, MAP and legal + RA
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Manage CRM through Line app for Japan
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MARKET CHAMPIONSHIP
- Japan
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Understand the local consumer insights and micro trends, festivities and moments to connect
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CENTRES OF EXCELLENCE
- Asset Adaptation and localization
- MAP and legal review
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Claims
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TEAM COLLABORATION
- Work closely with the Brand Manager, Invisalign Adults
- Work closely with the Brand Manager, Influencer First
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Work closely with the Brand Enablers team (Media, IT and CRM)
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SOFT SKILLS NEEDED
- Ability to deal with a matrix leadership and ensuring market stakeholders are managed well – including Professional marketing counterparts
- Ability to deal with VUCA (volatile uncertain complex and ambiguous) settings as many streams will feature this
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Ability to operate at speed and lead independently, yet be able to pivot and evolve as needed by the leadership
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DYNAMISM
- The consumer organization is a young and evolving team
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The individual performing this role will be open to experimenting, learning and coping with changes, refinements and updates to ways of working and scope, as and when needed.
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NATIVE MARKET FAIMILARITY
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Japan
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Japan
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LOCATION
- Tokyo
Skills Knowledge & Expertise
QUALIFICATIONS NEEDED
- Bachelor’s degree, MBA is an added value
- High proficiency in English and Japanese and excellent communication skills
- Good interpersonal, problem solving, organizational and prioritization skills
- Self-motivation, able to work independently
- Team player
- Exceptional EQ and IQ
EXPERIENCE
- 4-6 years of working experience
- Experience in brand management
- Writing creative briefs, assessing creative output
- Media landscape understanding
- Analytical skills to assess ROI and impact of campaigns
- Good understanding of social media ads an digital marketing metrics
- Consumer goods background valued highly
À propos de Align Technology
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
Applicant Privacy Policy:
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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