Transforming smiles,
changing lives.
Senior Marketing Manager
Align Technology is looking for a highly skilled and results-driven Marketing Brand Manager to join our growing UK team. The ideal candidate will have strong commercialization skills, a deep understanding of brand management, and a proven track record of successfully launching marketing campaigns and managing omnichannel activities. A solid understanding of sales and how marketing initiatives drive revenue will be essential to ensure alignment with business objectives. This is an exciting opportunity for a strategic marketer who is passionate about driving brand growth, enhancing customer engagement, and delivering impactful marketing strategies that make a difference.
Key Responsibilities
1. Brand Strategy Execution:
- Develop and implement comprehensive brand activation plans for our portfolio in the UK market.
- Identify and analyze market trends, customer insights, and competitive landscape to inform branding initiatives.
- Collaborate with cross-functional teams to align brand strategies with business objectives and sales targets.
2. Brand Positioning and Messaging:
- Define and communicate the brand's value proposition and key messaging for different customer segments.
- Ensure consistent brand messaging across all marketing materials, communications, and channels.
- Work closely with legal and compliance teams to ensure messaging adheres to industry standards and regulations.
3. Marketing Campaigns and Promotions:
- Plan and execute innovative marketing campaigns and promotional activities to increase brand visibility and product awareness.
- Collaborate with cross functional teams to leverage digital platforms and social media for brand promotion.
- Monitor and evaluate campaign performance and customer engagement to optimize future marketing efforts.
4. Product Launches and Lifecycle Management:
- Lead the planning and execution of new product launches in the UK market.
- Manage the brand lifecycle, ensuring alignment with market needs and driving continuous brand growth.
- Work with sales teams to provide tools and training that support successful product adoption. Build sales training in collaboration with the commercial teams to effectively launch projects and innovations.
5. Stakeholder Engagement and Relationship Building:
- Build and maintain strong relationships with key stakeholders, including distributors, healthcare professionals, and industry influencers.
- Represent the company at industry events, conferences, and meetings to enhance brand visibility and engagement.
- Build strong relationships with the commercial team to gather insights, adapt strategies based on their feedback, and effectively communicate and drive the value of brand initiatives
6. Reporting and Analysis:
- Track and report on brand performance metrics and KPIs.
- Conduct regular brand health assessments and present insights and recommendations to senior management.
- Manage the brand budget and ensure effective allocation of resources.
Skills, Knowledge & Expertise
- Education: A degree in Marketing, Business, or a related field is preferred.
- Experience: 7+ years of experience in brand management, product marketing or a similar role with a proven track record in developing and executing successful brand campaigns, preferably within the medical device, healthcare, or consumer goods industries.
- Skills: Commercial skills, omnichannel expertise, analytical & strategic thinking, budget management, strong leadership, excellent presentation and communication skills.
- Proven experience in and a passion for brand building, campaign planning and marketing activation.
- Understanding of traditional and emerging marketing channels.
- Experience in working with agencies.
- Ability to work in a highly matrixed and geographically diverse business environment.
- Hands-on self-starter who enjoys a fast-paced, fast-growing and always changing environment and can manage multiple projects at a time.
- Teamwork: Ability to work both independently and collaboratively
- Commercial acumen
À propos de Align Technology
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Notre processus d'embauche
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