Transforming smiles,
changing lives.
Global Marketing Manager iTero
The Global Marketing Manager, iTero reports into the Director Global Marketing & MarCom Excellence, iTero. This role is responsible for developing and executing marketing communication plans for the Dental Laboratories channel and External partners.
You will need to understand the general challenges and needs of dental labs and dental companies globally to contribute to developing a relevant communication strategy, messaging, and marketing material. The role requires the ability to think creatively and analytically and work collaboratively with Align counterparts, product management, regional marketing teams, sales, legal/regulatory teams, and marketing agency partners. Additionally, this role requires you to gain insights into local market dynamics, collect voice of customer feedback and consolidate input into the development of the right Marketing communication plans and messaging to drive awareness and consideration.
Key Responsibilities
- Develop the global iTero messaging and marketing toolkits for the Dental Lab audience and for External partners (software connectivity partners, distributors/re-sellers)
- Contribute to developing an iTero Marketing strategy for labs including segmentation, overarching iTero value proposition, messaging, Marketing toolkits, KOL engagement.
- Drive awareness of relevant iTero innovations to these audiences.
- Develop and execute downstream marketing plans, assets, advertising campaigns across various channels, such as digital media, print, events, etc.
- Manage partner agencies to compose and deliver customer facing assets while maintaining budget and timing expectations.
- Ensure consistent brand messaging and maintain a positive brand image in the market.
- Collaborate with the Global Product, Commercial Excellence and Regional Marketing teams to develop integrated marketing initiatives leveraging the iTero intraoral scanner portfolio and value proposition.
- Utilize data analytics to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and make data-driven decisions.
Skills Knowledge & Expertise
- 5+ years of progressive product or strategic marketing experience with strong preference for experience in medical devices, life sciences, pharmaceuticals, technology, etc.
- Experience in working with dental labs is preferred.
- BS or BA or equivalent experience required. MBA highly preferred.
- Proven track record of successfully launching brand communications, campaigns and/or products, software solutions/services in a similar role.
- Strong understanding of market dynamics, customer behavior, and competitive landscape.
- Excellent project management and organizational skills.
- Excellent collaboration and influencing skills.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, collaborative environment.
- Experience with marketing performance analytics.
- Passion for professional marketing, digital healthcare, and product innovation.
- Ability to travel domestic and internationally, 15 - 20% including some weekends a year as dictated by trade show schedules.
حول Align Technology
Your growth and well-being:
At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:
At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee discounts on Invisalign products.
- Learning opportunities though online learning resources and support for your individual development plans.
- Inclusive workspace that fosters diversity and collaboration.
Country-specific details will be shared with you by your recruiter during the interview process.
Discover Align:
At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Discover Align:
At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace diversity and nurture employee well-being?
Applicant Privacy Policies:
Review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
عملية التوظيف لدينا
لم تتمكن من العثور على ما تبحث عنه؟