Transforming smiles,
changing lives.
Sr. Product Marketing Manager iTero EMEA
This position will be responsible for the product management of iTero® intraoral scanner and future software/products innovations releases within the Orthodontic and GP channel for the EMEA region. Responsibility includes significant work and cross-functional leadership to plan and execute new product launches. The individual will develop and execute programs that strengthen our product utilization while redefining and delivering our value proposition. The role includes key aspects of channel marketing and product management/marketing such as innovation roadmap, life cycle management, messaging, price, and product placement.
Key Responsibilities
- Responsible for developing and executing product road map initiatives (in conjunction with the global team) for iTero’s product hardware/software
- Leading the NPI commercial launch process (incl. post-launch adoption) for iTero in EMEA, including product positioning, value proposition development, pricing, key claims, KOLs and early adopters targeting
- Tracking and monitoring post-launch performance KPIs
- Responsible for developing/executing scalable pilot initiatives and limited market releases
- Tracking overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
- Analyzing the incremental impact of marketing programs including ROI
- Understanding customer mindset and barriers to adoption and utilization, and develop/drive successful marketing programs that ladder to business objectives
- Providing fundamental marketing analyses and current/gap assessment analysis
- Monitoring competitors’ activities and market trends
Skills, Knowledge & Expertise
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- 7+ years of product management and/or marketing experience within the healthcare, pharmaceutical or medical device industry
- Directly related experience in the development of innovative channel initiatives, launch programs, and project management
- Bachelor’s degree in Marketing (MBA preferable)
- Exceptional project management skills; takes action and maintains ownership
- Ability to lead strategy development, testing and execution
- Ability to strategically determine the most valuable needs of the customer
- Strong ability to seamlessly work cross-functionally
- Excellent written and verbal communication skills
- Strong analytical skills for business analysis; understands cost/benefit relationship
- Experience with international global enterprises
- Hands-on self-starter who enjoys a fast-paced environment and can manage multiple projects at a time
- Ability to travel up to 40% of the time
À propos de Align Technology
Your growth and well-being:
At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:
At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee discounts on Invisalign products.
- Learning opportunities though online learning resources and support for your individual development plans.
- Inclusive workspace that fosters diversity and collaboration.
Country-specific details will be shared with you by your recruiter during the interview process.
Discover Align:
At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Discover Align:
At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace diversity and nurture employee well-being?
Applicant Privacy Policies:
Review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
Notre processus d'embauche
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